Why would anyone visit a biscuits website?!?
by Chief Alchemist a.k.a Wiley Chin - March 30, 2005 Posted: 11:08:01 AM EDT

Why visit a biscuits website?

That thought was echoing inside our heads when we (Flo, Andrew and me) were asked to pitch for a local biscuit manufacturer's website and online branding project. They export to 24 countries and they are BIG IN JAPAN, alright. But, still...

Andrew, our evil Art Director, spoke the unspeakable during our brainstorming session. Yep, 'Why visit a biscuits website? And for goodness sake, biscuits are so boring!!!' (We dunked him into a cup of coffee to put some senses into him, like you know, dunking Marie biscuits into kopi-o, remember?)

So, yesterday morning, we drove 3 hours down south to Batu Pahat, Johor. I made the decision to be really honest with our client about this unique pain of a problem that was swirling in my head.

Yeah, why would anyone do that, visit a biscuits website?

I said what I needed to say.

And I guess we were quite convincing during the presentation to the management because when we finished speaking, we got a round of applause (very disorientating experience, this clapping thing after a sales presentation) and then later, a big bag of all types of biscuits.

WOW!

We are looking forward to work on this project.

BIG TIME inspiring people!

Oh, and the journey back was great fun! We were rocking to Dire Straits, Queen, Eagles, Chicago, etc. Ahem, go to Summit BP for cheap fixes on your cravings for classic rock CDs.

Flo was head-banging to Queen's Bohemian Rhapsody(!??)

Bismillah! no-,we will not let you go-let him go-
Bismillah! we will not let you go-let him go
Bismillah! we will not let you go-let me go

;-) Don't quote me on that. 

2 Comment(s) Link to this blog

wish4o2 said...

Same thing goes to ciggies...

2/4/2006 


bimbo said...

well some students doing a business degree majoring in marketing might find it very very useful, especially when the topic is about biscuits production and sales.....WTH!!! Gd luck with it

23/4/2006 


Post a Comment

Wiley Chin
Chief Alchemist
XiMnet Malaysia Sdn. Bhd.

An alchemist of the Internet and marketing strategies, leading the charge to put our creative and software talents into serving companies who are out to slay the global giants. Also known as Chief of Caffeine Consumption and hallucinates between projects. Yes, that accounts for his “giant slaying” stuff.

View complete profile >>
Digital Alchemy has a New Home!
The story behind SpaceM, an online store for men's grooming needs
Our web business software system, XTOPIA is here!
The pain of self-prescribing and Web Design Agency
PV yourself forward
Times...
Had a blast at MyGopeng Resort!
A mighty tree
Fabulous POST IT Stop-Motion Animation
Keep pace
 
January 2011
November 2010
August 2010
November 2009
September 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
 
Confessions of an Economic Hit Man by John Perkins
There is enough on earth for everybody's need, but not for everyone's greed ~ Gandhi
 
www.designobserver.com
Writings on design & culture.


   
    Copyright @ 2004 XiMnet (M) Sdn. Bhd. A Web Design, Multimedia Design and Web Application Development Company