Why would anyone visit a biscuits website?!?
by Chief Alchemist a.k.a Wiley Chin - March 30, 2005 Posted: 11:08:01 AM EDT

Why visit a biscuits website?

That thought was echoing inside our heads when we (Flo, Andrew and me) were asked to pitch for a local biscuit manufacturer's website and online branding project. They export to 24 countries and they are BIG IN JAPAN, alright. But, still...

Andrew, our evil Art Director, spoke the unspeakable during our brainstorming session. Yep, 'Why visit a biscuits website? And for goodness sake, biscuits are so boring!!!' (We dunked him into a cup of coffee to put some senses into him, like you know, dunking Marie biscuits into kopi-o, remember?)

So, yesterday morning, we drove 3 hours down south to Batu Pahat, Johor. I made the decision to be really honest with our client about this unique pain of a problem that was swirling in my head.

Yeah, why would anyone do that, visit a biscuits website?

I said what I needed to say.

And I guess we were quite convincing during the presentation to the management because when we finished speaking, we got a round of applause (very disorientating experience, this clapping thing after a sales presentation) and then later, a big bag of all types of biscuits.


We are looking forward to work on this project.

BIG TIME inspiring people!

Oh, and the journey back was great fun! We were rocking to Dire Straits, Queen, Eagles, Chicago, etc. Ahem, go to Summit BP for cheap fixes on your cravings for classic rock CDs.

Flo was head-banging to Queen's Bohemian Rhapsody(!??)

Bismillah! no-,we will not let you go-let him go-
Bismillah! we will not let you go-let him go
Bismillah! we will not let you go-let me go

;-) Don't quote me on that. 

2 Comment(s) Link to this blog

wish4o2 said...

Same thing goes to ciggies...


bimbo said...

well some students doing a business degree majoring in marketing might find it very very useful, especially when the topic is about biscuits production and sales.....WTH!!! Gd luck with it


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Wiley Chin
Chief Alchemist
XiMnet Malaysia Sdn. Bhd.

An alchemist of the Internet and marketing strategies, leading the charge to put our creative and software talents into serving companies who are out to slay the global giants. Also known as Chief of Caffeine Consumption and hallucinates between projects. Yes, that accounts for his “giant slaying” stuff.

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