Blogs, Conversations and Technorati...
by Chief Alchemist a.k.a Wiley Chin - March 25, 2005 Posted: 8:39:36 PM EDT
A voice in the river of human conversations...
I stumbled upon an interesting tech company called Technorati.
What's so interesting about them?
In their own words,
'Technorati is the authority on what's going on in the world of weblogs...Technorati is a real-time search engine that keeps track of what is going on in the blogosphere — the world of weblogs...
Technorati displays what's important in the blogosphere — which bloggers are commanding attention, what ideas are rising in prominence, and the speed at which these conversations are taking place. Technorati makes it possible for you to find out what people on the Internet are saying about you, your company, your products, your competitors, your politics, or other areas of interest — all in real-time. All this activity is monitored and indexed within minutes of posting. Technorati provides a live view of the global conversation of the web'.
If you are unaware, around the year 1999, a website called 'The Clue Train Manifesto' (CTM) came onto the collective consciousness of the World Wide Web. In its list of 95 theses, the CTM was like the first light of the breaking dawn that allow us to understand the Internet phenomenon. Many savvy Internet pioneers took notice and looked into the future of the Web and how the Internet will impact the many aspects of human society.
Clue Train proclaims about 5 years ago;A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
Here are the these of the CTM theses No. 1 to No. 20.
Markets are conversations.
- Markets consist of human beings, not demographic sectors.
- Conversations among human beings sound human. They are conducted in a human voice.
- Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
- People recognize each other as such from the sound of this voice.
- The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
- Hyperlinks subvert hierarchy.
- In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.
- These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
- As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
- People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.
- There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
- What's happening to markets is also happening among employees. A metaphysical construct called 'The Company' is the only thing standing between the two.
- Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.
- In just a few more years, the current homogenized 'voice' of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
- Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
- Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
- Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
- Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
- Companies need to realize their markets are often laughing. At them.
Read all the 95 theses here : http://www.cluetrain.com/
Now you can go to Technorati's website http://www.technorati.com/ and find out what's happening in the web now through these blog conversations. What people are talking about form and influence the realities we live in. The last time I looked, there are 8,120,775 weblogs watched.
At the homepage, you will know what people are 'talking' about in their conversations.
If you are a marketer, you should spend your time understanding the 'conversations of our inter-networked society'.
And if you are a blogger yourself, you can find out who are linked to you and also how you rank in terms of your 'influence and importance' in this constant river of human conversations.
Here's what people of this world are talking about...
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