Keywords : Web Design, Multimedia Design, Web Designer, Brand Designer, Interactive Design, Return On Investment (ROI)
From my interaction with a lot of media designers, whether they are graphic designers, web designers or interactive application developers, they seem to face one common problem. They complain that clients do not appreciate the value of their design work. Yes they enjoy doing their work, but no, they can't live decently because they are always paid lowly, if they are paid at all.
This is a common complain among knowledge workers. Because the client can't hold the 'product or services' with their hands, somehow, their work is seen as less valuable. Yes, even doctors and lawyers have the same complain. I've heard from a general practitioner who runs a clinic at Klang that some patients call for advices or walk in for a 30 minutes consultation and walk out refusing to pay because they didn't buy any medications from the clinic.
The question is, how do you put a value to your knowledge in relation to the impact it has on your clients' business? Yes, what is the ROI (Return On Investment) for your ideas and services?
At XiMnet, we have developed a ROI Model on the work we do for our clients, whether it is a web design project, a multimedia development job, an interactive marketing consultancy, an Internet or web application development project, etc.
In short, if you want to put a value to your services, you need to measure it against your clients' business objectives. And you need to argue your case. That itself is a science. Not rocket science but maybe slightly bordering to 'nuclear physics'. :-)
For a start, you can, if you want, browse through our resources page. There are some good articles about issues you and I face in them.
Web Design, Usability Design, Application Design, SEO & Animation Resources
So you want to be a web designer..?