Join our Team of Dragon Slayers!
by Chief Alchemist a.k.a Wiley Chin - April 24, 2006 Posted: 3:34:36 PM EDT

XIMnet has vacancies for the following posts;
  1. Web and Multimedia Designers (3 vacancies)
  2. Web Application Developers (2 vacancies) , and 
  3. Junior Webmasters (2 vacancies)

If you want to join a fun team with an exciting career prospect, you can send us your resume directly to or apply through Jobstreet and JobsDB.

I look forward to hear from you!

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Pulau Redang
by Chief Alchemist a.k.a Wiley Chin - April 20, 2006 Posted: 7:26:46 PM EDT

We are going to Pulau Redang for our mid-year trip. We deserve this, very much!

Pulau Redang
image courtesy of

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Direct From Dell
by Chief Alchemist a.k.a Wiley Chin - April 14, 2006 Posted: 6:09:38 PM EDT

I am currently reading this book below. When you work with a client, it is good to know the founding values of the organization.

Direct From DELL : Strategies That Revolutionised An Industry. 

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A magpie-robin's song.
by Chief Alchemist a.k.a Wiley Chin - April 9, 2006 Posted: 12:05:58 AM EDT

Someone shared with me today the joy of finding a mynah nest with eggs on her balcony. And that got me thinking, I don't remember ever hearing the song of a magpie-robin for all these 20 years I've been living in Subang Jaya.
Magpie-robin/Burung Murai

The song of a magpie-robin was the song of my childhood. I remember when I was a little kid,  one day, I climbed up a dead rubber-tree to peer into the nest of a magpie-robin (burung murai). It was a magical sight! The color of the 4 eggs resting inside the nest made of twigs and dried leaves were a fragile, translucent white with a blue and green tint.

I remember hugging the dead tree trunk about 10 feet above the ground, feeling delirious with an unnamed joy.

Can we ever re-discover our sense of wonder?

I think that's worth a lot.

It's worth everything...the sight of the little magpie learning to fly between verdant rubber-trees, under the watchful eyes of its parents. The song of a magpie-robin greeting the rising of the morning sun.

I think that's worth a lot.

<14th Apr 06, several days after this entry/>

After my entry, I was woken up at 7.00am by the loud songs of a certain bird. I don't know which. I know this sounds like a drama, but boy, it was singing. I thought it was a dream. But this bird came back the next day. It's for real.

I've also started noticing songs of birds along tree-line areas and bushes. I think I've not been paying attention. It's not that the birds weren't singing. I was just not listening. Also, I noticed the songs brought no joy like it used to. Perhaps I am just too busy. Perhaps the birds of my childhood...



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Brand X
by Chief Alchemist a.k.a Wiley Chin - April 3, 2006 Posted: 5:47:13 PM EDT


That's a word we use a lot without much circumspection nowadays. Everyone is into branding. Everyone can do branding. But what is branding?

Here's my 2 cents worth. To me, branding is foremost about Identity. To brand a company or a product, the most important question to make the client asks is;

'Who am I, what am I?'  

You should go on and and make them ask these other questions, 'Why should I exist at all?, What makes me unique?, What makes me different?, What should people choose me over another?, Why should others bother?'

That forms the basis for your differentiation.

If you are not differentiated, you are not a brand. You are like the faceless masses, without a name, without a role to play, without a place to stand, without a future to work for. 

Strange as it is, many companies do not ask these questions. They dare not ask these questions. They will not ask these questions. Because, perhaps, I suspect, at the bottom of it all, they are not quite convinced they have a role to play in Life. They don't want to know. They fear the truth.

They drift through their journey in quiet desperation and meet their graves on a grey Monday afternoon.

Find your voice and brand yourself.

Or lose your Life by default.

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Wiley Chin
Chief Alchemist
XiMnet Malaysia Sdn. Bhd.

An alchemist of the Internet and marketing strategies, leading the charge to put our creative and software talents into serving companies who are out to slay the global giants. Also known as Chief of Caffeine Consumption and hallucinates between projects. Yes, that accounts for his “giant slaying” stuff.

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